As sports betting interest increases in NASCAR, the stock car racing association announced a new partnership with a sports betting operator on Friday. FanDuel signed a multiyear partnership to make the Flutter Entertainment brand an Authorized Gaming Operator. As such, FanDuel will be permitted to use select NASCAR brand symbols and images. It will also be able to “create and promote engaging betting experiences,” according to a NASCAR release
Clifton Ma, FanDuel’s vice president for strategic partnerships, said the operator is looking forward to helping the 75-year-old organization grow in the sports betting realm. “We see the potential in sports gaming offerings around NASCAR and are committed to further engaging its fans with the heavy-passing, side-by-side racing action on the track,” Ma said.
To help promote its NASCAR offerings, former racer and current Fox analyst Clint Bowyer will serve as an ambassador. NASCAR ends its Cup Series regular season Saturday night with the Coke Zero Sugar 400 at Daytona International Speedway. The Cup Series playoffs start Sept. 3 with the Cook Out Southern 500 in Darlington, S.C. and will run over the ensuing two months.
BetCarolina.com, your home to North Carolina sports betting, has more on the deal below.
Betting Handle Revs Up For NASCAR
As legal sports betting has expanded across the country, so has interest in NASCAR. In Friday’s statement, NASCAR said the handle across all operators in 2022 grew by 51.5% from the previous year. Within just FanDuel, which along with DraftKings represents the two largest operators by far in most legal U.S. markets, its NASCAR handle jumped by 88% over the same timeframe. The number of wagers made increased by 70%.
“Partnering with FanDuel, a best-in-class sports gaming company and iconic brand in the space, is a huge win for NASCAR and its fans,” said Joe Solosky, NASCAR managing director of sports betting. “We can’t wait to work with FanDuel to deliver our fans more engagement opportunities and expand our sports gaming offerings.”
NASCAR is likely to see that market keep growing as legal sports betting enters new states. That includes a couple with strong racing fan bases. Kentucky ushers in sports betting next month, while North Carolina is set to allow operators sometime early next year. Stick with this site for the latest NC sportsbook promos ahead of that launch.
FanDuel NASCAR’s Latest Partner
NASCAR has taken several steps to enhance its position with sports betting operators. Three years ago, it became the first major professional sports league to partner with the American Gaming Association.
FanDuel is not the first operator to partner with NASCAR. The association also has active deals with BetMGM and PENN Entertainment and had previous deals with WynnBET and the now-defunct Fubo Sportsbook. PENN’s Barstool Sportsbook is also the presenting sponsor for the Sept. 10 Hollywood Casino 400 at Kansas Speedway.
On Thursday, NASCAR announced it also signed an agreement with sports betting technology company nVenue. The Texas-based company will produce microbetting markets for the league, giving fans increased options to wager during races and qualifying events.
Look for a FanDuel North Carolina sportsbook promo when the mobile market launches next year.