Which North Carolina Cities Are Most Excited For Sports Betting?

Which North Carolina Cities Are Most Excited For Sports Betting?

Few sports-related subjects have united the masses - from the blinding lights of New York to the frosty outposts of Wyoming - quite like online sports betting has in recent years, with more than 30 states legalizing the activity and millions in tax revenue going back to those states each month.  

In March, another state joins the mobile sports betting party, as North Carolina sports betting apps launch after years of retail wagering being limited to a handful of casinos in the western flank of the Tar Heel State.  

With a population of just over 10.5 million and six cities with populations in excess of 200,000, North Carolina figures to become a national bellwether state when it comes to wagering revenues in 2024 and beyond, with excitement through the roof from the shores of the Atlantic all the way west to the Appalachian Mountains.  

With the launch of online North Carolina sports betting coming in March, we looked at what cities in the state are clamoring to place a bet. Utilizing Google Trends’ searches of “sports betting” over the last 90 days, we were able to gather the Top 10 cities in North Carolina searching sports betting the most. Only NC cities in the Top 25 most populated were included. 

North Carolina Cities With Most Interest in Sports Betting

Rank City Search Interest
1 Chapel Hill29
2 Holly Springs23
T-3 Mooresville21
T-3 Burlington21
5 Charlotte20
T-6 Winston-Salem18
T-6 Cary18
9 Hickory17
T-10 Raleigh16
T-10 Wilson16

Which NC Cities Are Most Excited About Sports Betting?

The top cities for sports betting interest are all suburban outposts, in UNC’s hometown of Chapel Hill (29 search interest score), followed by Holly Springs (23 score), Mooresville and Burlington (21 apiece).  

The first major NC city to show up is Charlotte, which ranks fifth in terms of search volume, at 20, while a quartet of college towns and cities round out the list, in Cary, Winston-Salem and Greenville (18 score apiece). Raleigh ranks in a tie with Wilson for 10th statewide, at 16.  

In between, Hickory ranks by itself in ninth place with a search interest score of 17, illustrating how interest in North Carolina online sports betting is not limited to the state’s metropolises and college towns.  

In the run up to North Carolina’s March 11 launch date for online sports betting, it seems like demand is there from the sea to the mountains, as eight North Carolina online sportsbooks ready themselves for what’s sure to be an action-packed opening day in the Tar Heel State.  

Stay with BetCarolina.com for all the latest sports betting updates and for the best North Carolina sportsbook promos the minute they become available.



Christopher Boan is a lead writer at BetCarolina.com specializing in covering state issues. He has covered sports and sports betting in Arizona for more than seven years, including stops at ArizonaSports.com, the Tucson Weekly and the Green Valley News.

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