North Carolina’s Most Searched Terms In 2023

Fact Checked by Nate Hamilton

The clock is winding down on 2023, and before you know it, we’ll be ushering in 2024. But before you sit down to eat some black-eyed peas and cornbread or go to Mt. Olive for the pickle drop, let’s reflect on what piqued North Carolina residents’ interests the most this past year.

Utilizing Google Trends, took a quick break from NC sports betting updates and analyzed the most searched terms in North Carolina from Jan. 1, 2023, to Dec. 10, 2023. We finalized the Top 10 queries by utilizing the terms that have seen the biggest increase in search volume over the year of 2023.

NC Resident's Most Searched Terms of 2023

RankTermBiggest % Increase In Searches (2023)
3“Character AI”+1,000%
4“Weather 10 Days”+950%
5“Barbie Movie”+750%
6“Super Bowl 2023”+650%
7“Matthew Perry”+600%
8“Taylor Swift”+180%
10“Geometry Dash”+90%

Real Interest In Artificial Intelligence

Perhaps it shouldn’t be that shocking that the state home to the Research Triangle was heavily interested in tech this past year. Two artificial intelligence platforms ranked among the top three most popular searches, with ChatGPT’s search traffic nearly seeing a 19-fold increase. Queries about Character AI grew 10 times from 2022.

Other popular tech-related searches in North Carolina this year included online discount retailer Temu, sports-centric StreamEast and mobile app game Geometry Dash.

It wasn’t a big year for sports in North Carolina, at least regarding Google searches. The only term to make the Top 10 was Super Bowl 2023. While the Panthers did not make the big game, the Philadelphia Eagles and Kansas City Chiefs had several Carolina connections with players born in the state or having played at a local college.

North Carolina web surfers were also interested in some of the biggest entertainment stories for 2023. That included the No. 1 movie of the year, “Barbie” and Taylor Swift, even though the pop superstar’s mega tour did not stop in North Carolina this year. North Carolinians also flocked online to learn more about former “Friends” star Matthew Perry, who died just two months ago.

What will be one of the state’s most searched terms for 2024? Perhaps it will be North Carolina sports betting. With online apps preparing to launch sometime in the first half of next year, will be your source for the latest news, reviews, and North Carolina betting promo codes available to Tar Heel State bettors.


Steve Bittenbender
Steve Bittenbender
Sports Betting Expert & Insider

As a writer and analyst for, Steve not only covers gaming news and developments in North Carolina but also provides insights into what they mean for bettors, licensed operators and the state. A veteran journalist with 25 years of experience covering sports, politics and business, Steve has reported on the gambling industry intently over the past five years.

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